Online from: 2011
Information: About this Collection
|Title:||Coping with capacity expansion: Go-Goal Hydro's panache|
|Author(s):||Saroj Koul (Professor at Jindal Global Business School, OP Jindal Global University, Sonipat, India), Mayank Arora (Manager, Go-Goal Hydro Power (P) Limited, E-60, Industrial Area, Haridwar, India)|
|Citation:||Saroj Koul, Mayank Arora, "Coping with capacity expansion: Go-Goal Hydro's panache", Emerald Emerging Markets Case Studies Collection, (2012)|
|Keywords:||Capacity planning, Electric power systems, Focused factories, Hydro power, Renovation, Small to medium-sized enterprises|
|Article type:||Case study|
|DOI:||10.1108/20450621211228392 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
|Acknowledgements:||The case study is prepared from secondary sources including the information provided by company management, official web site and published reports. This case study is intended for a class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. The authors thank the management and executives at Go-Goal Hydro Power Pvt. Ltd, India for discussions, data, photographs and plant visits from January 2011 to October 2011. They are also grateful to the reviewers for their valuable suggestions that have made the paper more systematic and instructive. The development of this teaching case study has been facilitated by Bimtech Center for Management Case Development at Birla Institute of Management Technology, Greater Noida (India). Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.|
Title – Coping with capacity expansion: Go-Goal Hydro's panache.
Subject area – Operations management.
Study level/applicability – This case study is intended for MBA, final year industrial engineering and 1st year PhD students, for use in graduate engineering, post graduate and executive level management programs. The case study illustrates operational and participative management control system in a matrix and flexible organization structure.
Case overview – Satish Arora (CEO) and Praveen Arora (Director Finance), a husband and wife team, own and operate Go-Goal Hydro Power Ltd (Go-GoalHPL) as a small medium enterprise (SME). Go-GoalHPL renovates hydro power generating machines up to 250 MW rating. Their current renovation/overhauling projects are located at different sites in India. Go-GoalHPL has grown its business by pursuing new avenues that include execution of major renovation projects and construction of new projects on a turnkey basis. Go-GoalHPL's management, despite their on-going successes, are concerned about severe capacity shortages if immediate actions were not taken. They have identified three capacity expansion options: continue current operating practices and obtain additional production space; undertake a make-versus-buy study and consider outsourcing parts; and implement world-class manufacturing techniques through adoption of
Expected learning outcomes – These include knowledge about competitiveness, corporate survival, sustainable business, operations management, productivity, performance.
Supplementary materials – Teaching notes are available for faculty. Please consult your librarian.
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