The TV game: how will Apple, Netflix, Hulu and Time Warner play? Behind the scenes at the most complex show on earth
Abstract
Purpose
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Picture the scene: you are on the doorstep of your brand new house, which has one kitchen, four bedrooms, a basement and three reception rooms all with plug sockets in the corner of every room, plus one cable for any entertainment you desire. Most importantly, you have no existing contracts with any provider, so how will you plan your entertainment needs for the year ahead?
Practical implications
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
Keywords
Citation
(2011), "The TV game: how will Apple, Netflix, Hulu and Time Warner play? Behind the scenes at the most complex show on earth", Strategic Direction, Vol. 27 No. 8, pp. 5-7. https://doi.org/10.1108/02580541111146795
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited