Connecting with women entrepreneurs: equality or business imperative?
International Journal of Gender and Entrepreneurship
ISSN: 1756-6266
Article publication date: 28 September 2010
Abstract
Purpose
The purpose of this paper is to discuss the need for a shift from traditional sources of enterprise activity to routes that stimulate economic growth. In particular, it focuses on the potential of women‐owned businesses to contribute to economic recovery, and asks if creating greater access to corporate and government contracts, through initiatives such as WEConnect.
Design/methodology/approach
This is essentially a discussion paper starting the debate on the contribution women business owners can make to the recovery of the economic meltdown.
Findings
Connecting with women‐owned businesses is no longer about corporate social responsibility or, indeed, levelling the proverbial “playing field”. It is simply a business imperative!
Originality/value
This is an original piece of work aimed at raising awareness of the value of women business owners in the supply chain.
Keywords
Citation
Lawton, S. (2010), "Connecting with women entrepreneurs: equality or business imperative?", International Journal of Gender and Entrepreneurship, Vol. 2 No. 3, pp. 291-294. https://doi.org/10.1108/17566261011079260
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited