Marketing in socialist societies
Gordon Wills
(University of Bradford, Bradford, UK)
Roy Hayhurst
(University of Bradford, Bradford, UK)
517
Abstract
Reviews the conceptual approaches to marketing which have been developed within socialist countries. Examines in detail some of the consequences of these changes. Suggests that substantial changes are taking place in the USSR and other socialist economies. Draws comparisons with Western economies.
Keywords
Citation
Wills, G. and Hayhurst, R. (1971), "Marketing in socialist societies", European Journal of Marketing, Vol. 5 No. 1, pp. 13-28. https://doi.org/10.1108/EUM0000000005150
Publisher
:MCB UP Ltd
Copyright © 1971, MCB UP Limited