Dairy Milk in France ‐ A marketing investigation of the situational environment
Abstract
This report aims to investigate the internal and external environmental forces for Dairy Milk in France. It seeks to provide the reader with the relevant organisational and industrial information that is required for the development of a SWOT analysis. The analysis of the environment and the consideration of the situational factors, when designing marketing planning, is critical as it would allow Dairy Milk to capitalise on organisational strengths, minimise any weaknesses, exploit market opportunities and avoid, as far as possible, any threats.
Keywords
Citation
Vrontis, D. and Vignali, C. (2001), "Dairy Milk in France ‐ A marketing investigation of the situational environment", British Food Journal, Vol. 103 No. 4, pp. 291-296. https://doi.org/10.1108/EUM0000000005466
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited