To read this content please select one of the options below:

$44.00 (excl. tax) 30 days to view and download

Dairy Milk in France ‐ A marketing investigation of the situational environment

Demetris Vrontis, Claudio Vignali

British Food Journal

ISSN: 0007-070X

Article publication date: 1 May 2001

7420

Abstract

This report aims to investigate the internal and external environmental forces for Dairy Milk in France. It seeks to provide the reader with the relevant organisational and industrial information that is required for the development of a SWOT analysis. The analysis of the environment and the consideration of the situational factors, when designing marketing planning, is critical as it would allow Dairy Milk to capitalise on organisational strengths, minimise any weaknesses, exploit market opportunities and avoid, as far as possible, any threats.

Keywords

Citation

Vrontis, D. and Vignali, C. (2001), "Dairy Milk in France ‐ A marketing investigation of the situational environment", British Food Journal, Vol. 103 No. 4, pp. 291-296. https://doi.org/10.1108/EUM0000000005466

Publisher

:

MCB UP Ltd

Copyright © 2001, MCB UP Limited

Related articles