Brave New Business
549
Abstract
In the second of this series of classics from Management Decision in the 1960s, we feature a fascinating article entitled “Brave New Business” from 1967. Dr Alan Crawford, then head of operational research at IPC, speculates on the “ideal” company of the 1970s. The application questions at the end were not part of the original.
Citation
Crawford, A. (1986), "Brave New Business", Management Decision, Vol. 24 No. 6, pp. 45-49. https://doi.org/10.1108/eb001425
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited