A case study of the Croatian beer market structure and performances
Ksenija Dumicic´
(Department of Statistics, Faculty of Economics, University of Zagreb, Zagreb, Croatia)
Sanda Renko
(Trade Department, Faculty of Economics, University of Zagreb, Zagreb, Croatia)
Natasa Renko
(Marketing Department, Faculty of Economics, University of Zagreb, Zagreb, Croatia)
2115
Abstract
This paper considers the structure and performances of the Croatian beer market, as well as consumers’ attitudes and preferences. The results emphasise that the domestic brands with their quality and tradition, in spite of the imported beer brands’ influence, are the dominant brands on the Croatian beer market.
Keywords
Citation
Dumicic´, K., Renko, S. and Renko, N. (2003), "A case study of the Croatian beer market structure and performances", British Food Journal, Vol. 105 No. 3, pp. 193-203. https://doi.org/10.1108/00070700310477130
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited