Transforming individual performance: the discovery that delivers fulfilling, successful lives

Abstract

Purpose

The purpose of this paper is to detail the discovery of the Fourth Law of Iceberg Communication Theory.

Design/methodology/approach

The paper sets out Iceberg Communication Theory and the three existing laws, and details the Fourth Law and the research base underpinning its creation, with a relevant case study.

Findings

The Fourth Law enables any individual to meet their goals and to lead a more fulfilling, successful life.

Originality/value

The discovery of the Fourth Law is original and the value is as outlined above.

Citation

Eales‐White, R. (2012), "Transforming individual performance: the discovery that delivers fulfilling, successful lives", Industrial and Commercial Training, Vol. 44 No. 5, pp. 290-295. https://doi.org/10.1108/00197851211245040