Mission Impossible? Designing a Great Mission Statement to Ignite Your Plans

Abstract

Suggests that writing a great mission statement can be perceived as a wonderful opportunity or a meaningless task – but it must be done well because the mission drives organizational goals, strategies and behaviour. Explores the problems of designing a scintillating mission and provides three real, superb examples of what a great mission can be.

Citation

Matejka, K., Kurke, L.B. and Gregory, B. (1993), "Mission Impossible? Designing a Great Mission Statement to Ignite Your Plans", Management Decision, Vol. 31 No. 4. https://doi.org/10.1108/00251749310037521