The Quick Card system
F. Wendt
(Manager, Intel Corporation and graduate, Fachhochschule Bochum, Germany)
M.D. Vignali
(Branch Manager, Royal Doulton Retailing and graduate, Retailing, Manchester Metropliitan University, Manchester, UK)
1559
Abstract
Notes the concern that the launch of a new technological product into a European market can cause to the management of a company. Suggests that a close examination of the traditional planning process and a deeper understanding of the management devices that are used in marketing can indicate a clear strategy path to the company.
Keywords
Citation
Wendt, F. and Vignali (1996), "The Quick Card system", Management Decision, Vol. 34 No. 8, pp. 48-59. https://doi.org/10.1108/00251749610128121
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited