Libraries atwitter: trends in academic library tweeting

Abstract

Purpose

This paper aims to present an overview of how libraries are using Twitter in an academic setting.

Design/methodology/approach

This study analyzed the current state of 296 Twitter accounts from a random sample of academic libraries. A total of 19 different criteria were explored, with an emphasis on the following three categories: layout and design, content and number of tweets, and account followers.

Findings

Only 34 per cent of libraries in the study had a Twitter account and characteristics varied widely among libraries, however it is evident that it is possible to successfully communicate with patrons via Twitter.

Research limitations/implications

A primary limitation for this study is the frequency with which Twitter can change.

Practical implications

This paper provides a snapshot of how libraries are currently using Twitter, which can be of assistance to libraries seeking to implement a Twitter presence.

Originality/value

The paper presents an overview of trends in academic library Twitter accounts, which could be useful to librarians who are considering launching a Twitter account for their library.

Citation

Del Bosque, D., Leif, S.A. and Skarl, S. (2012), "Libraries atwitter: trends in academic library tweeting", Reference Services Review, Vol. 40 No. 2, pp. 199-213. https://doi.org/10.1108/00907321211228246