Marketing library instruction services: changes and trends
Julia K. Nims
(Julia K. Nims is Director, LOEX Clearinghouse for Library Instruction, Bruce T. Halle Library, Eastern Michigan University, Michigan, USA)
3041
Abstract
Marketing involves designing products based on user needs and wants. At the thirteenth annual LOEX Conference in 1984, the application of marketing principles to library instruction programs was investigated. This article examines the role of marketing, promotional activities, and public relations in library instructional services, and discusses some reactions to using these techniques to improve instruction programs.
Keywords
Citation
Nims, J.K. (1999), "Marketing library instruction services: changes and trends", Reference Services Review, Vol. 27 No. 3, pp. 249-253. https://doi.org/10.1108/00907329910283232
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited