Can the rural pub survive? a challenge for management or a lost cause
John Pratten
(Principal Lecturer, Department of Business and Management Studies at the Crewe & Alsager Faculty Manchester Metropolitan University, Crewe Campus, Crewe Green Road, Crewe, Cheshire CW1 5DU)
Chris Lovatt
(Senior Lecturer, Department of Business and Management Studies at the Crewe & Alsager Faculty Manchester Metropolitan University, Crewe Campus, Crewe Green Road, Crewe, Cheshire CW1 5DU)
1109
Abstract
Examines the development and changing environment of the public house sector. Studies reasons for the general decline in trade with particular reference to the state of rural pubs. Considers some strategies for ameliorating the problems faced. Highlights the considerable challenge to management and argues that the role of local and national government is crucial, suggesting that they need to have more proactive policies in place.
Keywords
Citation
Pratten, J. and Lovatt, C. (2002), "Can the rural pub survive? a challenge for management or a lost cause", Management Research News, Vol. 25 No. 1, pp. 60-72. https://doi.org/10.1108/01409170210783034
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited