Would you like chips with that?: consumer perspectives of RFID
Rusty L. Juban
(Full‐time faculty member at Southeastern Louisiana University)
David C. Wyld
(Louis H. Mayfield Professor of Management at Southeastern Louisiana University in Hammond, Louisiana)
2298
Abstract
Addresses consumer perspectives of Radio Frequency Identification (RFID). States that some consumers put up barriers against new technology, while others welcome innovations. Idengtifies that market leaders can pretty much use this technology as they wish, meaning boom time for consumer product firms and pain for privacy advocates.
Keywords
Citation
Juban, R.L. and Wyld, D.C. (2004), "Would you like chips with that?: consumer perspectives of RFID", Management Research News, Vol. 27 No. 11/12, pp. 29-44. https://doi.org/10.1108/01409170410784653
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited