Can companies break from poor product development habits?

Abstract

Until recently, few companies accepted that product development could be a managed and structured process. As a result, most development processes have evolved as a mix of black art and esoteric ritual, rather than having been consciously designed. However, with the crucial business significance of new products being increasingly recognised, many companies have accepted the need to create development processes that can deliver real competititive advantage.

Citation

(2002), "Can companies break from poor product development habits?", Strategic Direction, Vol. 18 No. 2, pp. 23-25. https://doi.org/10.1108/02580540210793257