Developing customer relationships at Hallmark and BCE

Abstract

Next time you receive a birthday‐card that really catches your eye, it might have been thought up by the Hallmark Idea Exchange. This is not a team made up of the best and brightest card designers at Hallmark Cards Inc., but instead comprises about 200 volunteer consumers.

Citation

(2002), "Developing customer relationships at Hallmark and BCE", Strategic Direction, Vol. 18 No. 5, pp. 12-14. https://doi.org/10.1108/02580540210793509