E‐business options: E‐business strategies at Nestlé, Barnes & Noble, Merrill Lynch and AOL

Abstract

Setting objectives and developing a strategy may have seemed very mundane to those dotcom entrepreneurs of the late 1990s who thought they were going to change the face of commerce forever. But the bursting of the dotcom bubble has changed the landscape somewhat. Now it seems only logical to put in place a corporate strategy for e‐business.

Citation

(2003), "E‐business options: E‐business strategies at Nestlé, Barnes & Noble, Merrill Lynch and AOL", Strategic Direction, Vol. 19 No. 2, pp. 31-33. https://doi.org/10.1108/02580540310794336