What does the future hold for Intel, Apple and Microsoft? Big three face new challenges ahead
Abstract
If outgoing Intel CEO Craig Barrett has his way, we’ll all soon be surviving on a diet of nothing but chips. But before nutritionists everywhere shudder at the thought of an even greater obesity problem, let me reassure them that the chips in question are not the fried potato kind. While Barrett may have some culinary interests himself, he is at present more concerned with capitalizing on the rapidly evolving digital world.
Keywords
Citation
(2004), "What does the future hold for Intel, Apple and Microsoft? Big three face new challenges ahead", Strategic Direction, Vol. 20 No. 11, pp. 10-13. https://doi.org/10.1108/02580540410567201
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited