Inclusive design as standard: Designing for a growing marketing

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

Scans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,500 words.

Findings

The UK is a rapidly ageing society, by the year 2020 more than half the adult population will be over 50, and the same holds true for most of Europe. It is therefore not surprising that there are equally rapidly growing demands for far greater considerations of all issues associated with product and service usability.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2005), "Inclusive design as standard: Designing for a growing marketing", Strategic Direction, Vol. 21 No. 7, pp. 32-34. https://doi.org/10.1108/02580540510599034