BASF stands for bringing about a super‐efficient future: How a chemical conglomerate merged greenbacks with green thinking

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The pressure on multinational companies to display their social and environmental credentials has never been greater. Shareholders want to know how ethical their investments are; employees want to ensure their rights are fully protected; pressure groups and other interested parties keep a close eye on performance; even accountants are being asked to disclose environmental results as well as financial ones.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2005), "BASF stands for bringing about a super‐efficient future: How a chemical conglomerate merged greenbacks with green thinking", Strategic Direction, Vol. 21 No. 10, pp. 15-17. https://doi.org/10.1108/02580540510626664