Invista's fabric for successful differentiation: Putting the know into knowledge management

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Like many other industries, textiles companies in the US no longer have things all their own way. The increasing threat from low cost manufacturers in countries like China, India and Vietnam has seen to that. And since competing on price is effectively a no go, remaining competitive demands an alternative approach. Invista is one organization clearly up for the challenge. The company employs differentiation strategies in its apparel division and can boast products with features distinctive enough to enable them to stand out from the low cost crowd. Invista is not a world leader in integrated fibers for nothing. Dr. Samuel Johnson once said that the next best thing to knowing something is knowing where to find it. Almost three centuries on, the English writer's words are no less significant. Invista obviously endorses his sentiments because knowledge management (KM) is at the core of the company's differentiation strategies. And since differentiation requires the transfer of complex knowledge, the importance of effective KM cannot be overstated.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2006), "Invista's fabric for successful differentiation: Putting the know into knowledge management", Strategic Direction, Vol. 22 No. 3, pp. 12-14. https://doi.org/10.1108/02580540610654644