Becoming part of the new innovation paradigm: Enabling disruptive innovation

Abstract

Purpose

This article aims to review disruption innovation in the area of new product development.

Design/methodology/approach

This article is prepared by an independent writer.

Findings

The article finds that there are several barriers to implementing disruptive innovation.

Originality/value

This article provides useful information on disruptive innovation.

Citation

(2006), "Becoming part of the new innovation paradigm: Enabling disruptive innovation", Strategic Direction, Vol. 22 No. 4, pp. 30-32. https://doi.org/10.1108/02580540610657317