Reviewing creativity in UK business: Reaping too few benefits

Abstract

Purpose

This article aims to present the findings from the Cox Review into sustaining creativity in UK business.

Design/methodology/approach

This article is prepared by an independent writer.

Findings

The article finds that sustained success in business, regardless of sector, increasingly depends on the ability to innovate. The Cox Review presents five recommendations to help businesses maintain sustainability.

Originality/value

This article provides useful information on the Cox Review.

Citation

(2006), "Reviewing creativity in UK business: Reaping too few benefits", Strategic Direction, Vol. 22 No. 4, pp. 33-36. https://doi.org/10.1108/02580540610657326