Talking loud and clear: Turning ideas into innovation

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

While many companies find it easy to generate ideas, bringing them to fruition is another matter altogether. That eight out of every ten R&D projects ultimately fail is ample testimony to this fact. And why is this failure rate so high? Many firms concentrate too much on generating ideas and pay little heed to their implementation while, in other cases, it is simply down to bad organization. Companies undoubtedly have the knowledge and ability at their disposal but fail to utilize it properly.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2006), "Talking loud and clear: Turning ideas into innovation", Strategic Direction, Vol. 22 No. 11, pp. 28-31. https://doi.org/10.1108/02580540610708770