Retail heaven in a half‐pipe: How SMEs can internationalize too

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The cause and effects of internationalization are debated widely, both inside and outside the worlds of commerce. Rapid development of global brands such as Nike or Starbucks are reported on by all areas of the media, with the negative effects garnering most attention. However the big boys are not the only ones seeking to exploit global markets – the explosion of e‐commerce has meant all echelons of retailers can access wider markets, challenging the existing models of international growth. The theory is fine, but how can a small business actually do it.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2007), "Retail heaven in a half‐pipe: How SMEs can internationalize too", Strategic Direction, Vol. 23 No. 1, pp. 16-18. https://doi.org/10.1108/02580540710716545