How Siemens competes: The battle of supply

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Business analysis often overlooks the gritty supply side of Blue Chip companies. While they are famous for their main business – Microsoft for software, Wal‐Mart for retail – their sheer size and need for growth and expansion into new markets means that they operate in more obscure areas away from the glare of all but the most avid shareholder and stock market analyst. They all operate in areas where they need to compete for consumers, but rarely do we hear about how they compete for customers to supply to.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2007), "How Siemens competes: The battle of supply", Strategic Direction, Vol. 23 No. 3, pp. 17-19. https://doi.org/10.1108/02580540710730765