Competitive banking: Loyal customers lead to long‐term growth and profitability

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Retail bank executives across the world are awakening to a realization that is obvious to managers in just about any other industry: Long‐term growth and profitability hinge on their ability to attract and retain loyal customers.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2007), "Competitive banking: Loyal customers lead to long‐term growth and profitability", Strategic Direction, Vol. 23 No. 6, pp. 22-24. https://doi.org/10.1108/02580540710743202