Wells Fargo and First Direct lead the way in the banking sector: Finding success by focusing on retail

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Earlier in 2007, Precision Marketing magazine announced its list of top client companies. And while First Direct knocked Tesco off the top spot for the first time in three years, a number of other banks such as MBNA and Lloyds TSB were named in the top brands in need of a direct makeover.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2007), "Wells Fargo and First Direct lead the way in the banking sector: Finding success by focusing on retail", Strategic Direction, Vol. 23 No. 6, pp. 29-31. https://doi.org/10.1108/02580540710743220