An interview with Arkadi Kuhlmann: Interview by Rachel Brown

Abstract

Purpose

The aim of this paper is to describe how a nation full of spenders were encouraged to become a nation full of savers

Design/methodology/approach

The paper is an interview with Arkadi Kuhlmann.

Findings

Explains the strategy behind the formation of ING DIRECT USA.

Originality/value

The paper provides an outline of an alternative banking system

Citation

(2007), "An interview with Arkadi Kuhlmann: Interview by Rachel Brown", Strategic Direction, Vol. 23 No. 6, pp. 39-41. https://doi.org/10.1108/02580540710743257