The Bard and the boardroom: Shakespeare's continuing relevance for business
John Simmons
(Contributor and one of the editors of The Bard & Co: Shakespeare's Role in Modern Business, published by Cyan Books and priced at £12.99. John is a writer and brand consultant based in London, UK.)
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Abstract
Purpose
This paper analyses how Shakespeare's plays are relevant to modern business.
Design/methodology/approach
The author uses a book called The Bard & Co: Shakespeare's Role in Modern Business for the analysis.
Findings
Shakespeare's language can help improve the language of business.
Originality/value
Shakespeare provides an opportunity to think in unexpected ways about familiar subjects.
Keywords
Citation
Simmons, J. (2007), "The Bard and the boardroom: Shakespeare's continuing relevance for business", Strategic Direction, Vol. 23 No. 11, pp. 3-4. https://doi.org/10.1108/02580540710832861
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited