Tall tales? Storytelling for marketers, change managers and operational researchers
Abstract
Purpose
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Since the development of speech it seems that human beings have communicated through telling stories. In oral traditions storytellers were held in high esteem, they entertained, touched the emotions and passed on knowledge. They also made people feel part of something.
Practical implications
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
Keywords
Citation
(2008), "Tall tales? Storytelling for marketers, change managers and operational researchers", Strategic Direction, Vol. 24 No. 7, pp. 27-29. https://doi.org/10.1108/02580540810877393
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited