Interview with Michael E. Gerber: Interview by Ruth Young

Abstract

Purpose

An interview with Michael E. Gerber, best selling author of The E‐Myth Revisited and E‐Myth Mastery.

Design/methodology/approach

This briefing is prepared by an independent interviewer.

Findings

Michael E. Gerber has coached, taught and trained over 50,000 small businesses in 145 countries and has become the world's pre‐eminent small business guru.

Originality/value

Provides insights into how to successfully start up a business.

Citation

(2008), "Interview with Michael E. Gerber: Interview by Ruth Young", Strategic Direction, Vol. 24 No. 10, pp. 27-28. https://doi.org/10.1108/02580540810907100