Enhancing Web 2.0 literacy: Using blogging as a management tool

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The term “blogging” officially entered the English language when the Oxford English Dictionary endorsed the term in its 2003 edition. Derived from the phrase “web logging” or “weblogging”, a blog (also a verb, “to blog”) can best be described as an online journal that can be easily and regularly updated. In his article “Management 2.0: a primer on blogging for executives”, David C. Wyld provides some staggering statistics concerning the popularity and potential power of blogging as a management tool.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2008), "Enhancing Web 2.0 literacy: Using blogging as a management tool", Strategic Direction, Vol. 24 No. 11, pp. 12-13. https://doi.org/10.1108/02580540810914977