The successful MBA project: The rise and future of The Cashmere Collection

Abstract

Purpose

This paper aims to reviewsa case study on Monaco based company Zelective and its clothing brand The Cashmere Collection.

Design/methodology/approach

This briefing is prepared by an independent writer, who adds their own, impartial, comments.

Findings

A major component of the MBA degree is the practical application of a new business idea. These projects, of which there are thousands every year, aim to teach students to put their theoretical knowledge into practice. They give students the chance to deal with the unpredictable in a real business setting, as well as the opportunity to show that they have learned to strategize effectively. Often these projects result in a valuable learning curve that gives the graduate some real experience to take into the job market. But now and again a student hits gold.

Practical implications

This paper offers a useful case study for the MBA classroom, giving students a strategy for success in the projects but also posing questions on how they would take a new company like Zelective forward.

Originality/value

This paper provides insight into a successful start up that imports from China to sell to the West. Seeks to engage students with the challenges the company now faces.

Citation

(2009), "The successful MBA project: The rise and future of The Cashmere Collection", Strategic Direction, Vol. 25 No. 3, pp. 18-19. https://doi.org/10.1108/02580540910936332