Go global? Don't go global? You decide! How to get the most important business decision right

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

It is the bad news that every executive dreads. Walk into the office one morning, fire up the emails, and there it is in black and white: one of your competitors has launched into the very territory you had plans to enter yourself. The months of planning, the investment, the endless pie charts and matrices, all come to naught.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2009), "Go global? Don't go global? You decide! How to get the most important business decision right", Strategic Direction, Vol. 25 No. 7, pp. 14-16. https://doi.org/10.1108/02580540910961271