Standard Bank Pro20 Cricket: The business of sportainment

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

In addition to on‐the‐field competition by athletes and coaching staff, sports teams compete “off‐the‐field” for spectators, consumers, sponsors, media coverage and investors. As such, sports teams are increasingly becoming business entities with professional managers.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2009), "Standard Bank Pro20 Cricket: The business of sportainment", Strategic Direction, Vol. 25 No. 7, pp. 17-19. https://doi.org/10.1108/02580540910961280