Why you must be the expert

Abstract

Purpose

The purpose of this paper is to discuss becoming an expert.

Design/methodology/approach

Provides a viewpoint on being an expert.

Findings

You have many choices in life and in your business. One of the most significant choices you make is whether you will be the true expert in your field. By definition, the expert is the recognized leader, the one who stands above all the other people in that field. The expert is usually the one who puts more thought and attention into the goal and reaps the rewards.

Originality/value

Provides a viewpoint on being an expert.

Citation

Gibbins‐Klein, M. (2009), "Why you must be the expert", Strategic Direction, Vol. 25 No. 10, pp. 3-4. https://doi.org/10.1108/02580540910992970