New ways to focus on innovation: Outsiders might have the answers

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

An idealistic view of the educational process has it that the student will eventually become the teacher, knowing as much or more about the subject as his or her mentor. Businesses who create a product from can learn a lot from customers who use them. This is especially the case in industries where those consumers are a demanding and extremely well informed body, such as in information and communication technologies.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

Provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2010), "New ways to focus on innovation: Outsiders might have the answers", Strategic Direction, Vol. 26 No. 7, pp. 28-31. https://doi.org/10.1108/02580541011049019