Drowning in information – five ways of changing your information diet

Abstract

Purpose

Magnus Lindkvist draws on his experiences as a trendspotter to highlight some of the ways that those suffering from information‐overload can tackle the relentless stream of information that needs to be processed on a day‐to‐day basis, in order to work and communicate more effectively.

Design/methodology/approach

Outlines five ways that every executive can improve his or her information diet in order to filter out nuggets of insight from the ocean of information.

Findings

Strategy is built by insights. If you want those building blocks to differ from those of your competitors, you need to design a unique information diet for yourself and as we all know, the mind once widened by a new perspective never regains its original proportions.

Practical implications

Provides tangible strategies that busy executives can adopt to enhance their effectiveness in the workplace.

Originality/value

The big challenge every executive faces today is how to navigate this steady stream of noise and weak signals not only to find new business opportunities but also to create a portrait of the future that they can lead others toward.

Citation

Lindkvist, M. (2011), "Drowning in information – five ways of changing your information diet", Strategic Direction, Vol. 27 No. 7, pp. 3-4. https://doi.org/10.1108/02580541111136985