Sri Lankan giant favors ethical route: Stakeholders approve but will it always pay dividends?

Abstract

Purpose

This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

The briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The paper finds that advocates of corporate social responsibility (CSR) will always push the argument that it makes sense both economically as well as ethically. Companies who “behave well” will, in the long term, reap the benefits of their decent behavior.

Practical implications

The article provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2012), "Sri Lankan giant favors ethical route: Stakeholders approve but will it always pay dividends?", Strategic Direction, Vol. 28 No. 3, pp. 30-32. https://doi.org/10.1108/02580541211203781