Destination sustainability: The Acciona route

Abstract

Purpose

This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

The briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

“When the going gets tough, the tough get going” is a frequently used expression that became the title of a popular song a few decades ago. It also seems to be the mantra at Acciona, world leading renewable energy and infrastructure organization. This bulldog spirit emerged when José Manuel Entrecanales became president and chief executive officer of the Spanish company in 2004. Ever since then the grandson of Acciona's founder has boldly pursued his goal of turning the group into a beacon of sustainability. Given the economic uncertainty that has blighted recent years, its successful transformation is all the more remarkable. Many organizations naturally respond to worsening conditions by battening down the hatches and retaining the status quo. Not this leader. As a result, Acciona ventured out of its comfort zone and began a program of substantial diversification.

Practical implications

The article provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2012), "Destination sustainability: The Acciona route", Strategic Direction, Vol. 28 No. 4, pp. 12-14. https://doi.org/10.1108/02580541211212781