Firms who drive for a better world: How corporate responsibility is making a difference

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Corporate social responsibility (CSR) is no longer seen as a contradiction in terms. Many companies understand that what they do is an intrinsic part of society and that they do have responsibilities. It's also true, of course, that they will sometimes see that good forms of corporate behavior will pay dividends in the long run.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2012), "Firms who drive for a better world: How corporate responsibility is making a difference", Strategic Direction, Vol. 28 No. 5, pp. 26-29. https://doi.org/10.1108/02580541211222988