Sustainability for future growth: A key element of successful business strategies

Abstract

Purpose

This article aims to review some of the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach:

The article is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

In 2010, Accenture and the United Nations Global Compact (UNGC) published A New Era of Sustainability, the world's largest CEO study on sustainability to date. Through conversations with 50 CEOs, 50 further board executives, academic experts and civil society leaders, supported by a survey of 766 CEOs from over 100 countries and 25 industries it uncovered a picture of corporate sustainability much changed since the previous study in 2007.

Practical implications

The article provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

The article provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

The article saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2012), "Sustainability for future growth: A key element of successful business strategies", Strategic Direction, Vol. 28 No. 8, pp. 6-8. https://doi.org/10.1108/02580541211249538