Validating Expert Systems in International Marketing

Abstract

Suggests that the field of international marketing is a new application area of expert systems in recent years. Presents a formal, systematic and rigorous methodology for validating and evaluating expert systems and, most specifically, two expert systems developed for international marketing. The CEVAL Validation Methodology is a sequential and multiple‐criteria process. It evaluates expert systems on the following dimensions: correctness of reasoning techniques, quality of decision/advice, and efficiency and effectiveness of the system.

Citation

Özsomer, A., Evirgen, C., Mitri, M. and Tamer Cavusgil, S. (1992), "Validating Expert Systems in International Marketing", Marketing Intelligence & Planning, Vol. 10 No. 9, pp. 25-34. https://doi.org/10.1108/02634509210020105