A disco(urse) inferno: the pitfalls of professionalism
Nick Ellis
(Lecturer in Strategy and Marketing, Derbyshire Business School, University of Derby, Derby, UK)
709
Abstract
A postmodernist look at the position of marketing at the turn of the millennium. Devises a dream‐like conversation between four professionals (a doctor, a lawyer, an accountant and a marketer). Each representative defends the status of the profession, with the focus on the marketer. Considers the opinion of others of the role of the marketer and reflects on its development and obstacles to development.
Keywords
Citation
Ellis, N. (1999), "A disco(urse) inferno: the pitfalls of professionalism", Marketing Intelligence & Planning, Vol. 17 No. 7, pp. 333-343. https://doi.org/10.1108/02634509910301151
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited