Innovation‐driven learning in new product development: a conceptual model
Qingyu Zhang
(Assistant Professor, Department of Economics and Decision Sciences, Arkansas State University, State University, Arkansas, USA.)
Jeen‐Su Lim
(Jeen‐Su Lim is Professor, Department of Marketing, The University of Toledo, Toledo, Ohio, USA.)
Mei Cao
(PhD Student, Department of Information Systems and E‐commerce, The University of Toledo, Toledo, Ohio, USA.)
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Abstract
This paper develops a conceptual framework that incorporates three innovation strategies and three learning activities through the mechanism of four conversion processes in new product development. Also included is the impact of the three learning activities on performance. The framework can provide a tool for systematically examining the effectiveness of product innovation efforts.
Keywords
Citation
Zhang, Q., Lim, J. and Cao, M. (2004), "Innovation‐driven learning in new product development: a conceptual model", Industrial Management & Data Systems, Vol. 104 No. 3, pp. 252-261. https://doi.org/10.1108/02635570410525799
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited