Change, competitiveness and communications ‐ the role of business television
Abstract
Contends that broadcast communications ‐ including video magazines, direct satellite transmission, CD‐ROM distribution to desktop PCs ‐ is the fastest growing medium for corporate communication, both external and internal. Illustrates the potential of broadcast business television (BTV) to effect organizational change and deliver competitive advantage. Argues that further developments are needed to move corporate communications beyond one‐way transmission of information to achieve a genuinely interactive medium for the effective facilitation of behavioural change.
Keywords
Citation
Chitty, G. (1996), "Change, competitiveness and communications ‐ the role of business television", Industrial Management & Data Systems, Vol. 96 No. 5, pp. 3-5. https://doi.org/10.1108/02635579610123271
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited