Management’s search for venture capital in smaller buy‐outs: the role of intermediaries and industry marketing implications
Abstract
Provides evidence on the capital search process by entrepreneurial managers, focusing on the means by which managers undertaking management buy‐outs and buy‐ins identify and select professional intermediaries and venture capitalists. Discusses the marketing implications of the study’s findings.
Keywords
Citation
Murray, G. (1996), "Management’s search for venture capital in smaller buy‐outs: the role of intermediaries and industry marketing implications", International Journal of Bank Marketing, Vol. 14 No. 2, pp. 14-25. https://doi.org/10.1108/02652329610106881
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited