Moving from product‐based to service‐based business strategies: Services categorisation schemes for the automotive industry

Abstract

Purpose

This paper aims to propose a framework that can be used for analysing services in the automotive industry.

Design/methodology/approach

Existing categorisation schemes for services are investigated and evaluated in terms of their applicability to services in the automotive industry.

Findings

Services categorisation schemes are grouped under eight service paradigms, expressing the understanding that various authors had about services in different times and contexts.

Research limitations/implications

The remarks are limited to the automotive industry.

Practical implications

The paper suggests services classification schemes, which can be effectively applied to automotive services in order to generate valuable managerial insights.

Originality/value

This paper provides an overview over multiple services categorisation schemes existing in the literature.

Citation

Godlevskaja, O., van Iwaarden, J. and van der Wiele, T. (2011), "Moving from product‐based to service‐based business strategies: Services categorisation schemes for the automotive industry", International Journal of Quality & Reliability Management, Vol. 28 No. 1, pp. 62-94. https://doi.org/10.1108/02656711111097553