Either/or

Abstract

Purpose

To provide the author's opinions about key issues in strategy and the future to the readership.

Design/methodology/approach

Opinion column.

Findings

Discussion of the difficulty of reconciling different personality types in the strategy process.

Research limitations/implications

Speculative, and based not on rigorous research but on the author's experience of planning engagements across a wide variety of private and public enterprises.

Practical implications

Warns strategists about the difficulties of getting disparate personality types to work together.

Originality/value

Expresses several opinions that the author believes have not been expressed (or adequately appreciated) elsewhere.

Citation

Marren, P. (2005), "Either/or", Journal of Business Strategy, Vol. 26 No. 4, pp. 4-6. https://doi.org/10.1108/02756660510608495